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Motorcycle Business Consultancy

Man on motorcycle in workshop

The Motorcycle Experience offers clients the re-assurance of over 25 years direct industry experience. We work to offer valuable support management for new and and existing projects. We can refresh and provide new ideas for existing businesses and business activities, or create new and innovative ideas and strategies to improve and enhance your business performance. 


  • Research and evaluation for new concepts and ideas

  • Business development 

  • Specialist, customer targeted, motorcycle training and rider development focused on maximising retail sales

  • Safety optimisation without compromising fun, enjoyment and experience

  • Full business marketing and management support 


  • Development modelling and business mapping – working with your new projects or existing business models to ensure the best possible levels of efficiency  


  • Hands on day-to-day project management and delivery


  • Business liability planning and management support

Motorcyclist on winding road


Honda Approved Motorcycle Training RIDE FREE event

The Honda Approved Motorcycle Training Programme

We manage all aspects of this massively successful programme which links dealerships and the best local trainers to create professionally trained customers who are ready to purchase. This is a prime example of the link between responsible customer service and new customer sales

kawasaki motorcycle rider training

KRTS – Kawasaki Rider Training Scheme

Our oversight and management of the KRTS scheme requires us to deliver and manage the key relationships on a local basis between motorcycle training providers and Kawasaki dealerships. 

Harley Davidson motorcycles and riders in Asia

The Harley-Davidson Riding Academy

This international business program showcases all aspects of our specialist training and business development support. Operating in 8 international markets we provide full training curricula, manage and deliver ‘train the trainer’ activity, together with all aspects of delivery management. We oversee and develop programmes at all levels (pre-and post test) for Harley-Davidson’s new and existing customers, creating a safe and confident riding family which leads to maximised sales opportunities. 

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Other Projects

We provide clients with specialised industry and market expertise and support product and strategic development. Helping to define and deliver objectives, we work with a range of clients. Using market intelligence and research, business modeling, and re-addressing goals we can become an effective partner influencing success. Our desire to break the mold of traditional and accepted marketing and business planning allows us to be innovative and radical in our approach. 

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