Experience Based Marketing
Customer-based experienced marketing activities allow people to understand the benefits of a product or service by trying them for themselves.
Delivering the opportunity for people to engage with a brand, product or service through a 'hands-on experience' creates an environment in which a more informed decision can be made.
Events can be turned into campaigns by linking experiential activities with existing marketing plans.
Alternatively, an effective 'experience' can be the starting point for client or customer conversations through social media, PR and traditional marketing based strategies.