Female motorcyclist with friends

Dealer Test Ride Programmes


For the last 5 years The Motorcycle Experience (UK) Limited has been working with the motorcycle manufacturers to offer managed Test Ride events. 


We have extended The Motorcycle Experience Test-Ride service to all UK dealers. Our programme delivers:

  • Peace of mind – minimise the risk and maximise the effectiveness of the ride

  • Full Professional Indemnity and public liability insurance cover through Hiscox Insurance Services


  • Planned test ride routes


  • Maximum Return on Investment


  • Control of the customer journey


  • Sales support for the dealers


  • Proven track record of sales


  • Professional delivery


  • Enthusiastic and professional support for sales process


  • Managed feedback of the event to dealers and manufacturer


  • Because of our support dealers will sell more bikes